eBay-Basics-Course

McGraw-Hill published "Turn eBay Data In Dollars " by Ina Steiner,Editor of AuctionBytes.com.

She has a background in marketing and research in the high-tech and publishing fields.

It is a book about tools that could help eBay sellers better understand their sales so they could spend more time doing what works best and improve their profitability :-

- market-data tools (such as HammerTap DeepAnalysis and Terapeak);
- sales performance reporting and analysis tools (such as eBay Sales Reports);
- traffic-tracking tools (such as eBay Traffic Reports and Sellathon ViewTracker);
- and competitive intelligence tools (such as eBay's Marketplace Research).

With three areas where sellers could improve their businesses:
basic listing strategies;
advanced listing strategies;
and marketing strategies.

**Basic Listing Strategies**
Find the best time to end an auction.
Determine optimal auction duration.
Choose the most profitable starting price.
Locate the best category.
Uncover the most effective keywords.

**Advanced Listing Strategies**
Research what to sell.
Choose auction-style listings versus Fixed Price format.
Analyze effectiveness of reserve price.
Evaluate optional features and upgrades.
Refine your offer and policies.

**Marketing Strategies**
Cross-promote your listings.
Increase repeat sales.
Improve your advertising and publicity.
Enhance your reputation and credibility.
Expand your presence.

In addition to describing tools and showing readers how to use them, the book also shows readers how to apply these tools to their businesses.

View content of this book at: Turn eBay Data Into Dollars.

# posted by benkhoo @ 9:41 AM