Friday, November 04, 2005
Tips: Make Bidders Buy More
As an eBay seller, you have the perfect opportunity to offer your buyers a little something extra just before they pay-- an extra goodie to go along with their winnings. I'm often surprised at how few sellers take the time to do this, even though we see it all the time in brick and mortar stores.
You might be thinking, "that would be great, but I bet setting it all up would take forever and be too complicated." Before you stop reading, I PROMISE that you can set up cross promotion in just a few minutes, and I PROMISE that it's a no-brainer. Deal? Okay, great. Let's get to it.
Real quick, just so we are clear on WHY you should take the few painless minutes to cross-promote.
First, you are already shipping customers something. . . why not combine shipping and make more money for your effort ? Second, recognize that you have already targeted your market. Once you know a person likes Mickey Mouse, it's easy to see that person might want another Mickey Mouse widget.
Offer customers is a second item at a reduced price, and shipped for free with their winnings. For example, if you are selling collectibles offer your bidders items from the same artist at 15% off and shipped at no additional charge. Once you know which items are likely to interest your audience, it literally takes just 5 minutes to cross-promote them using eBay's tools.
Look into the "Merchandising Relationships" options of your eBay Store to see how to set this up. Basically, what the Merchandising Relationship does is displays photos and links to up to 3 related store items, and you get to choose which items are cross promoted. When I tried this out, I was surprised at how simple it was. It took you less than 5 minutes to setup cross-promotion for my most popular items.
